The client
Howe Realty Group is a Zillow Preferred team recruiting agents across Greater Phoenix.
What we did
1
Built their target listEvery agent in Greater Phoenix who matched their criteria, pulled from their MLS data vendor or our own database.
2
Removed who to skipTheir current agents and their Do-Not-Contact list were taken out before a single email went out.
3
Reached agents in their personal inboxShort, personal emails built around Howe Realty Group's offer, with follow-ups that went out on their own.
4
Sent every interested agent to their teamEach opportunity went to their team immediately, with the agent's production attached, and was tracked in the BrokerStaffer CRM.
The results
In just over seven months, 57 agents told us they're open to a conversation about Howe Realty Group, about 8 new opportunities a month.
Together, those agents represent $175.2M in sales volume. That's an average of $3.1M per agent.
What it means for their team
For a Zillow Preferred team, every agent they add can work more of the connections Zillow sends. Their team now starts each recruiting conversation with an agent who already said yes to one.
