The client
Momentum Realty is a Zillow Preferred team recruiting in two markets on opposite coasts: Central and Northeast Florida, and the San Gabriel Valley and Inland Empire in California.
What we did
1
Built a target list for each marketEvery agent in each of their two markets who matched their criteria, pulled from their MLS data vendor or our own database.
2
Removed who to skipTheir current agents and their Do-Not-Contact list were taken out before a single email went out.
3
Reached agents in their personal inboxShort, personal emails built around Momentum Realty's offer, with follow-ups that went out on their own.
4
Sent every interested agent to their teamEach opportunity went to their team immediately, with the agent's production attached, and was tracked in the BrokerStaffer CRM.
The results
In just over three months, 29 agents told us they're open to a conversation about Momentum Realty, about 8 new opportunities a month.
Together, those agents represent $57.6M in sales volume. That's an average of $2.0M per agent.
What it means for their team
Each market has its own target list and campaign, so every interested agent goes to the right part of their team, on either coast.
