The client
PRG Real Estate is a Zillow Preferred team at eXp Realty in Silicon Valley.
What we did
1
Built their target listEvery agent in Silicon Valley who matched their criteria, pulled from their MLS data vendor or our own database.
2
Removed who to skipTheir current agents and their Do-Not-Contact list were taken out before a single email went out.
3
Reached agents in their personal inboxShort, personal emails built around PRG Real Estate's offer, with follow-ups that went out on their own.
4
Sent every interested agent to their teamEach opportunity went to their team immediately, with the agent's production attached, and was tracked in the BrokerStaffer CRM.
The results
In under six months, 56 agents told us they're open to a conversation about PRG Real Estate, about 10 new opportunities a month.
Together, those agents represent $252.9M in sales volume. The average agent we introduced has $4.5M in sales volume, about 40% above our average of $3.2M across all clients.
What it means for their team
For a Zillow Preferred team, every agent they add can work more of the connections Zillow sends. Their team now starts each recruiting conversation with an agent who already said yes to one.
