The client
Better Homes and Gardens Real Estate Base Camp is a Zillow Preferred brokerage in Richmond, and BrokerStaffer's longest-running client.
What we did
1
Built their target listEvery agent in Richmond who matched their criteria, pulled from their MLS data vendor or our own database.
2
Removed who to skipTheir current agents and their Do-Not-Contact list were taken out before a single email went out.
3
Reached agents in their personal inboxShort, personal emails built around BHGRE Base Camp's offer, with follow-ups that went out on their own.
4
Sent every interested agent to their teamEach opportunity went to their team immediately, with the agent's production attached, and was tracked in the BrokerStaffer CRM.
The results
In nine months, 46 agents told us they're open to a conversation about BHGRE Base Camp, about 5 new opportunities a month.
Together, those agents represent $69.8M in sales volume. That's an average of $1.5M per agent.
What it means for their team
Nine months in, their team still starts every recruiting conversation with an agent who already said yes to one.
