The client
Douglas Elliman is one of the largest residential brokerages in the country, headquartered in New York. Their New York team works with us to reach agents across the city.
What we did
1
Built their target listEvery agent in New York who matched their criteria, pulled from their data vendor or our own database.
2
Removed who to skipTheir current agents and their Do-Not-Contact list were taken out before a single email went out.
3
Reached agents in their personal inboxShort, personal emails built around Douglas Elliman's offer, with follow-ups that went out on their own.
4
Sent every interested agent to their teamEach opportunity went to their recruiting team immediately, with the agent's production attached, and was tracked in the BrokerStaffer CRM.
The results
In five months, 78 agents told us they're open to a conversation about Douglas Elliman, about 15 new opportunities a month.
Together, those agents represent $407.7M in sales volume. The average agent we introduced has $5.2M in sales volume, about 65% above our average of $3.2M across all clients.
What came next
In July 2026, Douglas Elliman brought us into two more markets: Los Angeles and Orange County, and Las Vegas. Each market gets its own target list and campaign, and every interested agent goes straight to that branch's team.
