The client
SERHANT. is the brokerage founded by Ryan Serhant. Their New Jersey office works with us to recruit agents in Monmouth County.
What we did
1
Built their target listEvery agent in Monmouth County who matched their criteria, pulled from their MLS data vendor or our own database.
2
Removed who to skipTheir current agents and their Do-Not-Contact list were taken out before a single email went out.
3
Reached agents in their personal inboxShort, personal emails built around SERHANT.'s offer, with follow-ups that went out on their own.
4
Sent every interested agent to their teamEach opportunity went to their recruiting team immediately, with the agent's production attached, and was tracked in the BrokerStaffer CRM.
The results
In under four months, 46 agents told us they're open to a conversation about SERHANT., about 12 new opportunities a month.
Together, those agents represent $617M in sales volume, the most of any BrokerStaffer client. The average agent we introduced has $13.4M in sales volume, more than four times our average of $3.2M across all clients.
What it means for their team
Their recruiters spend their time on a short list of high producers who already want to talk, instead of working through a whole market.
SERHANT. also runs a second campaign with us in Philadelphia and the Main Line.
