The client
The Keyes Company is a Florida brokerage recruiting agents in two markets, East Florida and West Florida.
What we did
1
Built their target listEvery agent in East and West Florida who matched their criteria, pulled from their MLS data vendor or our own database.
2
Removed who to skipTheir current agents and their Do-Not-Contact list were taken out before a single email went out.
3
Reached agents in their personal inboxShort, personal emails built around Keyes' offer, with follow-ups that went out on their own.
4
Sent every interested agent to their teamEach opportunity went to their recruiting team immediately, with the agent's production attached, and was tracked in the BrokerStaffer CRM.
The results
In just over six months, 93 agents told us they're open to a conversation about The Keyes Company. That's the most of any BrokerStaffer client in 2026, and about 15 new opportunities a month.
Together, those agents represent $402.7M in sales volume. The average agent we introduced to Keyes has $4.3M in sales volume, about 35% above our average of $3.2M across all clients.
What it means for their team
Instead of building lists and chasing cold calls, their recruiting team starts every conversation with an agent who has already said yes to one.
