The client
SERHANT. is the brokerage founded by Ryan Serhant. They run two campaigns with us: one in Monmouth County, New Jersey, and this one across Philadelphia and the Main Line.
What we did
1
Built a target list for each marketEvery agent in Philadelphia and the Main Line who matched their criteria, pulled from their MLS data vendor or our own database.
2
Removed who to skipTheir current agents and their Do-Not-Contact list were taken out before a single email went out.
3
Reached agents in their personal inboxShort, personal emails built around SERHANT.'s offer, with follow-ups that went out on their own.
4
Sent every interested agent to their teamEach opportunity went to their team immediately, with the agent's production attached, and was tracked in the BrokerStaffer CRM.
The results
In under four months, 42 agents told us they're open to a conversation about SERHANT., about 11 new opportunities a month.
Together, those agents represent $289.9M in sales volume. The average agent we introduced has $6.9M in sales volume, more than double our average of $3.2M across all clients.
What it means for their team
With two campaigns running, each with its own target list, SERHANT. has a recruiting pipeline in New Jersey and in Pennsylvania, and every interested agent goes straight to the right team.
